PC, mobile
or VR headset.
Choose your style!
We use cameras and shooting methods typically used in virtual reality content production to film the environment that will be the base of the
Cinematexture product.
Then we insert 6DoF movements and all of the user interactions needed to immerse the audience in a movie-looking world where they are free to do (almost
) what they want.
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Capturing. Through transmediality Cinematexture aims to attract a wider range of audience.
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Analytic. KPIs (Key Performance Indicator) collection for audience analysis can be implemented to geneerate heatmaps and structured data based on user's interaction.
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Cost effective. Comparable high quality CGI is far more expensive.
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Time saving. As for costs, in comparison with CGI, production times will be strongly reduced too.
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Cine-quality texture. Since lights, characters and environments are real, the look is just like a movie.
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Huge possibility of interaction for the user. Compared to a traditional approach (eg Black Mirror - Bandersnatch), a 360° environment offers a vast range of interaction mechanics.
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No need of HMD* devices. The experiences can be enjoyes on standard devices like smart TVs, smartphones and tablets.
*eg Oculus Quest, HTC Vive, Playstation VR
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Complete support to CGI and traditional VFX. Cinematexture can integrate film industry standard elements like 3D models, 2D graphics and special effects.
To achieve these goals, we developed a complete workflow that covers all of the aspects involved in the final product creation.